Stores such as Anthropology are finding their way through this new trend. Besides their furniture which has a vintage reused style, their clothes and accessories are also representing ecology. It looks like somebody has been recollecting fabric leftovers to create bags. They really are pretty cool and besides being innovating they are recycling materials.
Does the brand matters in this recycling, eco cases? Well for some does and they are being ecological and also involve fashion. Ecology has always been there but now that fashion is in everything changes. It is definitely not the same walking with a plain paper bag hanging from your shoulder than have a personal unique paper eco bag with a channel logo drawn in the front. People are now asking for this to be in fashion by wearing this type of things and some brands are still not in this movement but it’s for sure that in short time they’ll be.
Celebrities are also supporting this trend; the most notable is Lady Gaga. In her video Telephone which is also featuring Beyonce, the girl seems to be very much interested in recycling stuff. While being jailed Gaga wears soda cans in her hair to fix it. Also she wears some glasses all covered with cigarettes, which I suppose are very effective for covering the sun. Lastly she also wears a blue hat made out with a telephone and all the pieces including the buttons. We know that people aren’t going to wear this extreme cases of eco fashion, she is a girl in jail and, she is Gaga.Besides all the fashion issue, what is more important about this trend is that we are supporting our planet. It is perfect that we are suddenly beginning to help. In the past decades everybody knew that the world was being destroyed but finally human race is doing something to stop it and not only by creating environmental organizations but now by getting all the components in our society involved with it. Supermarkets, car companies and now also fashion is supporting the cause for a better world.
The eco trend seems to be exactly what everyone including the earth needed and as always fashion is always on the lead. There can be anything better than going shopping and at the same time support the earth and be eco-friendly. Stores are selling it and representing it trough their furniture, also stars are using It so definitely this trend is going to be a big hit for everyone and every industry not just fashion.
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